As a business coach, Bruce Doyle coaches business owners from chaos to control, with the ultimate objective of creating a commercial, profitable enterprise that works without them. To do this it generally requires a lot of hard work, the ability to initiate and sustain change, and an attitude and desire to create a business which will help them to reach their goals and dreams that they had when th

Is the task you are about to do Urgent or Important or a combination of both?

Let me explain the difference between the two. Is health urgent or important?

In most cases health would be important, however if I collapsed with a heart attack, it now becomes urgent. So the difference, can in some cases be time related such as your annual tax return, it is important, when it is overdue it has mov

Before I was taught how to run a Business I was spending in excess of one hundred hours a week as the ‘Technician’ in my business.

Let me explain. There are three key areas where you can spend time in a business.

• Technician... doing the Stuff
• Manager... doing the management stuff
• Entrepreneur/Strategist...the business owner doing the strategic stuff.

Almost all my time was as the Tech

One of the biggest weaknesses of most people in relationships is that they don't listen that means really listen. Listening is from hearing. Hearing is a physical act that we do with our ears. Listening is a mental act that we do with our brains. Most people who fail to listen do it, not because they are poor hearers.

Many factors contribute to a person's poor listening behavior or habits. They incl

Raving fans are customers who are so over the moon with us that they not only tell all their friends and colleagues about us, they actually bring them to us and help us to sell things to them.

It’s a frightening fact of business life that we spend six times more to attract new customers to our businesses than we do to up-sell, on-sell and generally over service our existing customers

In today’s busy world, one of the best ways to get more time for those top-priority projects is by delegating some of the lower-priority work to someone else. (If you’re able to eliminate it, that’s even better.) 

We can’t speak for everyone, but many people are reluctant or afraid to delegate some of their work. Do any of these reasons sound familiar? 

• Nobod read more...

What is it? 

Time is a limited resource for most business owners, so it must be efficiently managed if you want to achieve your objectives or goals within the time frame set. It’s about prioritising your routine and resisting the urge to go off on a tangent and do something that you feel like doing rather than keeping to the plan. Because you can’t touch time and put it in a filin

Business Truism #1 
The objective in business is to survive long enough to get lucky! 

Business Truism #2 
If you can’t run an emergency, it’s going to run you. 

Business Truism #3 
The good moves you don’t make can be as consequential as the bad ones you’ve made. (Ie don’t be a deer in headlights during a crisis – keep taking positive action read more...

 Average Dollar Sale ....So what is it? 

Yet another area that I didn’t understand, was the importance of, was measuring the Average Dollar Sale in the business. This is easy to calculate, simply divide your turnover by the number of sales and you’ll have your overall average. I.e. $1000.00 sales and 100 customers then your average sale is $10.00, 

Yes, some customers wil read more...

Time is no longer money…. It is now more important than that The old saying time is money. My view is "Time Is All We've Got and Time Is Running Out". It is more valuable than money as you can't ever get it back! So what is my point? Ask yourself then how CONVENIENT are you to deal with as a Business and where could you make immediate changes to be MORE CONVENIENT? You need

Where do you spend your Marketing budget?

The 1^st thing is to make sure you have a ‘marketing budget’ as there are plenty of businesses that don’t and they wonder why their business isn’t growing…

My recommendation is spend 10% on suspects, these are people that are potentially your ideal clients but you haven’t been connected as yet. They are your ideal target

Your competitors may not know you, but the more you know about them, the better.

In Business information is power and you need all the power you can get. You need to learn as much as possible about your competitors. 

For starters:

• Learn about them by buying from them and seeing how professional (or not) they are.
• Figure out their marketing plan.
• What marketing are they currently doing?
• Call

So what is marketing?

Jay Conrad Levinson, the creator of GUERRILLA Marketing sums it up best... Jay says, “Marketing is every bit of contact your business has with anyone in the outside world. Every bit of contact.”

That means a lot of marketing opportunities. It does not mean investing a lot of money.

The meaning is clear: marketing includes the name of your business; the determinati

The Number 1 Trait of a Successful Marketer is PATIENCE!

Having been personally mentored by the world legend of marketing Jay Conrad Levinson. The Grandfather of Guerrilla Marketing and mentor to the likes of Bill Gates, Steve Jobs and Michael Dell my 1^st lesson from Jay hit me hard.

Successful marketers have PATIENCE, unsuccessful marketers expect INSTANT RESULTS.

Let me introduce you to the RULE