So what is Marketing?

So what is marketing?

Jay Conrad Levinson, the creator of GUERRILLA Marketing sums it up best... Jay says, “Marketing is every bit of contact your business has with anyone in the outside world. Every bit of contact.”

That means a lot of marketing opportunities. It does not mean investing a lot of money.

The meaning is clear: marketing includes the name of your business; the determination of whether you will be selling a product or service; the method of manufacture or servicing; the colour, size and shape of your product; the stationery, the price tags, the signage, the packaging; the location of your business; the advertising, public relations, web site, branding, e-mail signature, voicemail message on your machine, and sales presentation; telephone inquiries; the sales training; the problem solving; the growth plan and the referral plan; and the people who represent you, you, and your follow up.

Marketing includes your idea for your brand, your service, your attitude, and the passion you bring to your business.

If you gather from this that marketing is a complex process, you’re right.

Where can you start addressing your marketing immediately? You’ll find most of the ones mentioned are no cost or low cost, so no excuses not to make a start.





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